Returning to the highest level for several seasons under the direction of Pablo Longoria, the Marseille club has regained a certain enthusiasm, especially after qualification for the Champions League obtained masterfully by the gang of Jorge Sampaoli last season. Despite the departure of the Argentinian coach and the arrival of Igor Tudor, the madness around the Marseille club has not calmed down and has even experienced a resurgence of interest thanks in particular to the arrival of Alexis Sanchez. However, it was not he who heated the flocking machine the most since Dimitri Payet and Matteo Guendouzi were favored by Marseille supporters. And despite Marseille’s complicated journey in the Champions League, solid second place in Ligue 1 behind PSG has boosted the sale of shirts for the 1993 European champion club which was already hot on the heels of the capital club a year ago. .
The latter therefore falls behind its historic rival in the ranking of jersey sales for the FOOT.FR* store, which has an eshop and three physical stores in France. PSG pays as much for the series of poor performances in the Champions League as for the lack of originality of the different jerseys offered by Nike this season. According to an internal source from the Parisian club, sales are generally well below the objectives set at the start of the season despite many Messi and Mbappé stamped jerseys sold. Perhaps the career of the Parisian stars in the 2022 World Cup in Qatar (Messi player of the tournament, Mbappé top scorer, Hakimi 4th in the competition) will allow the reigning French champion to return to OM by the end. seasonal but nothing is less certain.
OM and PSG dominate the market for the sale of shirts in France, Real Madrid completes the podium
To complete the podium of a top 10 where no other French club appears (OL and Monaco, present in the top 10 last year have disappeared from the radar), we find Real Madrid which is in the same place than last year. The emblematic Spanish club, which won everything in 2022, is worn by Karim Benzema, well ahead in terms of Merengue club jersey flocking. Behind, we see the return to grace of FC Barcelona (6th only last year) under the wake of Robert Lewandowski in particular who has boosted sales of jerseys like a Pedri already very popular in France. And what about Manchester City, which is in a historic fifth place thanks to Erling Haland, who alone monopolizes almost all of the club’s jersey sales.
Bayern Munich is 6th while Juventus, although deprived of international stars, still remains in seventh place thanks to its strong popularity in France. In eighth position, Arsenal made a comeback in the top 10 thanks to sparkling performances in the Premier League and the arrival of a Gabriel Jesus largely flocked by Gunners fans. Big disappointment on the other hand for Liverpool which tumbles to 8th place, a bit like its sporting situation or the gang with Jurgen Klopp has been struggling since the start of the season. And it is finally Manchester United who brings up the rear of this top 10. After having taken advantage of the arrival of CR7 last year to boost its sales of shirts, the sporting difficulties of the Mancunian club associated with the divorce between Cristiano Ronaldo and the Red Devils have seriously undermined the appeal of the famous red jersey in France.
*This ranking is based on the sales statistics of Foot.Fr online and its stores. These statistics only take into account the sales of jerseys of the current season (men, women and junior) from their launch until December 31, 2022.